Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?


As a vegan, it’s annoying. This obsession makes everyone concerned “where I get my protein.”
But no one seems to track their fiber, sodium, iron, riboflavin, etc. and would be miffed if I constantly asked people about it.
Gym brahs often have vitamin deficiency and the increase in colon cancer under 30 is really disturbing.
Do you even colostomy, bra?
Honestly, while probably annoying, that is not a bad first question. It shows concern for your wellbeing and (hopefully) willingness to learn.
You might be interested in my reply above then. Essentially, thats part of why the obsession exists. I’m funding it hard to state it in a none conspiracy theorist way, but it’s largely right wing anti science grifters winning an argument against health.
People’s diets generally consists of meat and carbs so they think a vegan will eat the same minus the meat.
Beans. The answer to all of the above is beans.
“Oh, I’m good on protein intake. Thank you. But now that you mention it: I have been wondering how to bring up my concern for your possible riboflavin deficiency…”
Wouldn’t you get most of the other nutrients fairly easily as long as you eat a varied diet? Accounting proteins/carbs/fats (and their sub-category types) seems harder
A varied diet provides protein as well.
Science time! Proteins are made up of amino acids. Certain chains of amino acids form “complete proteins,” which are what most people think of as “protein.” However, the constituent amino acids connect with each other in our bodies even if they’re obtained from different sources. So two sources of “incomplete” proteins can still provide “complete proteins” if both are consumed. Which means it’s a lot easier to get your protein from a varied, vegan diet than most people might think.
Incomplete vs complete proteins on WebMD.
https://www.greatveganathletes.com/athletes/sport/bodybuilders/
Fiber was the latest crazy a long time ago.
Remember Colon Blow? https://youtu.be/Ku42Iszh9KM
Its not because of obsession, it’s because it’s literally the starting point for nutrition knowledge, and it’s the most obvious thing that would be lacking in a vegan diet. When people think substantial protein they think meat first and dairy and eggs second.