Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?
You might be interested in my reply above then. Essentially, thats part of why the obsession exists. I’m funding it hard to state it in a none conspiracy theorist way, but it’s largely right wing anti science grifters winning an argument against health.