Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?
Fiber however is something most Americans actually don’t get enough of. Like, to the tune of 95% of Americans don’t get enough. We eat way too much meat and ultra processed low fiber foods, and not nearly enough leafy greens, legumes, or fresh fruit (not juice)