Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.

Did America have a protein thing recently?

  • Hond@piefed.social
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    6 days ago

    GLP-1, Ozempic or weightloss drugs.

    heres a youtube video about it: https://www.youtube.com/watch?v=l4y3r5vyac8

    havent watched it. this discussion just popped up in another forum a few hours ago.

    probably something about the lower calories intake while still getting enough proteins or smth like that.

    • velma@sh.itjust.works
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      6 days ago

      It’s this, the weightloss drugs. Protein AND fiber products are being pushed everywhere.

      • Elting@piefed.social
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        6 days ago

        Fiber atleast you cant get too much of, and the majority of people don’t get enough to begin with.

          • Elting@piefed.social
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            6 days ago

            I was referencing mostly that people already by and large get more protein than they need, and that it is easier to get to an amount of protein where it starts being bad for you (at least if you eat a regular western diet). Of course anything in excess is bad for you.

        • velma@sh.itjust.works
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          6 days ago

          For sure! Especially millennials - there’s way too many of us dying from colon cancer these days.

          • captainlezbian@lemmy.world
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            5 days ago

            Yeah, you’d think the least pleasant sounding type of cancer would convince people. I know reducing my cancer risk and having better digestion have made eating beans and fruit a no brainer. And the psylium husk has been a massive boon.

            Protein on the other hand. If you don’t have a reason to suspect it’s too low you’re probably getting enough.

        • VibeSurgeon@piefed.social
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          6 days ago

          On the contrary, getting too much fiber is quite easy, especially if supplemented, and getting too much of it can have highly negative consequences.

          • Elting@piefed.social
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            5 days ago

            Yeah I’m sure if you go eat a bunch of psylum husk it will clog you up. Almost nobody is doing that. Statistically speaking (at least if you are American or European) you aren’t eating enough fiber in your diet and you are getting more protein than your body requires.

            (Also most dietary supplements aren’t that great for you and are never as good as just eating better)

        • Anivia@feddit.org
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          5 days ago

          Fiber atleast you cant get too much of

          You aren’t realistically ever getting too much protein either, unless you eat exclusively protein powder and very lean meat

    • Aquila@sh.itjust.works
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      6 days ago

      Im guessing it also has something to do with all the noise around lowered testosterone in men lately. Protein dude bro think

      • SaveTheTuaHawk@lemmy.ca
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        5 days ago

        Lowered testosterone is about fatter people.

        Fucking yanks and their fad diets, no one else does this, everyone else is healthier eating proper portions of food from a diverse diet.