Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?
For sure! Especially millennials - there’s way too many of us dying from colon cancer these days.
Yeah, you’d think the least pleasant sounding type of cancer would convince people. I know reducing my cancer risk and having better digestion have made eating beans and fruit a no brainer. And the psylium husk has been a massive boon.
Protein on the other hand. If you don’t have a reason to suspect it’s too low you’re probably getting enough.