Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?


I have put on that much muscle. I just refuse to buy any kool-aid that’s being sold to me. Maybe they should bring proof instead of spreading trends blindly?
They are literal bodybuilders and that is obvious to everyone who looks at them.
What the fuck kind of proof are you expecting? A a video diary of every meal ever consumed?