Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?
1lb of LEAN body mass is still a shit ton of protein to have to try and squeeze in. For your average adult man that’s the equivalent of 5-7 scoops of protein powder, or like ~1.5lb of chicken breast, every single day.
You’re not getting that unless you’re going out of your way to.