Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.

Did America have a protein thing recently?

  • driving_crooner@lemmy.eco.br
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    3 days ago

    They’re are, not synthetic, but kinda, fiber that is starting to being used as ingredient that can be easily added to processed food.

    • teslekova@lemmy.ml
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      3 days ago

      Yep. Jars of fibre! It’s a horrifying corporate grift, but it’s also great for chronic fatigue perverts like me who cannot spend much energy on cooking most of the time. It does help.

    • driving_crooner@lemmy.eco.br
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      3 days ago

      No judgement. I just know that is the upcoming trend because my wife works in the food industry and she used to do a lot of projects in high protein products and nowadays everything is high fiber products.