

…thats kind of how branding has always been under capitalism to a certain extent. Get people to think your brand is the best so they buy more instead of whatever is convenient. It has definitely gotten more extreme but i think that has more to do with the applications of what we are talking about.
Cell phones are embedded into nearly every aspect of our lives. So the brand symbolism carries that weight for people too.
Previously, brands like cocacola still had a death grip on society but it was one specific sector. So while it created a sort of cult vibe, it was definitely different.

Its not just DVDs. I switched to all local mp3s for music and i get a lot of them by scoring cds from second hand stores.