Total streaming engagement is up, but the demographics of streaming-exclusive viewers are getting more top-heavy. Here's why Hollywood needs to track the behavioral shifts behind streaming.
Streaming services are not being picked up by people under 34
(which is probably why Jack Manifold got that Netflix deal)
with all the slop that comes in the stream, or shows getting cancelled, plus the 8episode every other year season isnt a very attractive reason to subscribe. Also the price has been increasing every year.
with all the slop that comes in the stream, or shows getting cancelled, plus the 8episode every other year season isnt a very attractive reason to subscribe. Also the price has been increasing every year.