Total streaming engagement is up, but the demographics of streaming-exclusive viewers are getting more top-heavy. Here's why Hollywood needs to track the behavioral shifts behind streaming.
Streaming services are not being picked up by people under 34
(which is probably why Jack Manifold got that Netflix deal)
Everything is worth what its purchaser will, or in this case, won’t pay for it.
(with apologies to) - Publilius Syrus