The Price of Free Google Report.

Proton analyzed over 54,000 demographic profiles using 2025 ad auction data to estimate what advertisers pay to reach different types of Americans. The range is much wider than you might expect.

The average American generates about $1,605 a year in advertising value. A 35- to 44-year-old man in Bozeman, MT, without children, using a desktop and making high-value corporate searches, generates an estimated $17,929.30. An 18- to 24-year-old father in Fort Smith, AR, using an Android phone and making low-value searches, generates $31.05.

That’s a 577x difference between two people using the same free service.

  • osanna@lemmy.vg
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    1 day ago

    I’ve made it as hard as i can to track me. And I will continue to do so. Fuck advertisers.

      • Sabata@ani.social
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        13 hours ago

        If I see an ad get though my layers of blockers, I see it as an embarrassment. Usually just means I got to refresh ublock.

      • osanna@lemmy.vg
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        22 hours ago

        Yup. I made it my life’s work to deprive those cunts like Google of as much money as I can. Fuck them so hard