Apple CEO Tim Cook is stepping down as Apple's chief executive officer, and hardware engineering chief John Ternus is set to take over, Apple announced today. Cook will continue on as Apple CEO through the summer, with Ternus set to join Apple's Board of Directors and take over as CEO on September 1, 2026. Cook is going to transition to executive chairman, and he will "assist with certain aspects of the company, including engaging with policymakers around the world".
Every decision made about the vision pro was idiotic. They didn’t even have a developer kit so you had to buy the full price to device and you didn’t even get developer options for your trouble so no one developed for it. It wasn’t available outside of North America, it didn’t have a controller so interactions were clunky, it didn’t support gaming which is basically what a VR headset is for, it would only interact with an MacBook making the effective price even higher, it was uncomfortable, the battery was a randomly a separate part to absolutely zero customer benefit as it wasn’t hot swappable, after the big swanky launch event Apple proceeded to completely forget about it and didn’t release any updates, and as you say they never made an affordable version.
Literally every other VR headset was a superior option, and apples attempt to rebrand the product as “spatial computing” just confused everyone.
it didn’t support gaming which is basically what a VR headset is for
Yeah i dont know. Its a tool/technology. It found a somewhat stable market in gaming and lots of its development is tied to the gaming sector. But saying that is basically what its there for is underestimating its future potential by a lot.
It was also not meant to be VR but rather pass through AR (smart approach for now as optical AR is still not as high fidelity)
Literally every other VR headset was a superior option, and apples attempt to rebrand the product as “spatial computing” just confused everyone.
Again, thats not what they were going for. Cook is apparently super excited about AR & spatial computing and kinda jumped the gun a bit if you ask me. But this was no “Oh no the gamers wont buy it because of the quest or the index etc., quick rebrand it as a spatial computing device”
This stuff is going to fundamentally change how we interact with technology in the next 100 years but apple adapting things when they had their kinks worked out and are ready for a broad audience made it a confusing product coming from them.
That’s my thought too. The Vision Pro is more Newton than anything it’s compared to today. I’m sure that there will be echoes of it in some piece of tech in the next 10-15 years, but it’s not the right device for the right time right now for most people.
That’s what I mean though everyone understands VR to be a gaming peripheral first and foremost. Apple then came in to that market with a non-gaming focused VR headset (sorry AR special computing headset) with no obvious practical application.
What am I supposed to do with it it can’t game but it also can’t do anything else. I literally can’t even watch YouTube videos on it. I can watch VR videos on my phone with a piece of cardboard yet this several thousand dollar device from Apple can’t do that. So why would I buy it?
Yeah absolutely. Baffles me too. Wo knows, maybe cook just let his nerdy side get a little bit too excited and forgot to think about customer value.
But I gotta be honest, (even as a non apple user) apple throwing their weight behind this shit makes me feel hopeful that at some point people will feel enticed to actually solve problems with the tech. Im biased though as you can probably tell (◔‿◔)
Every decision made about the vision pro was idiotic. They didn’t even have a developer kit so you had to buy the full price to device and you didn’t even get developer options for your trouble so no one developed for it. It wasn’t available outside of North America, it didn’t have a controller so interactions were clunky, it didn’t support gaming which is basically what a VR headset is for, it would only interact with an MacBook making the effective price even higher, it was uncomfortable, the battery was a randomly a separate part to absolutely zero customer benefit as it wasn’t hot swappable, after the big swanky launch event Apple proceeded to completely forget about it and didn’t release any updates, and as you say they never made an affordable version.
Literally every other VR headset was a superior option, and apples attempt to rebrand the product as “spatial computing” just confused everyone.
Yeah i dont know. Its a tool/technology. It found a somewhat stable market in gaming and lots of its development is tied to the gaming sector. But saying that is basically what its there for is underestimating its future potential by a lot.
It was also not meant to be VR but rather pass through AR (smart approach for now as optical AR is still not as high fidelity)
Again, thats not what they were going for. Cook is apparently super excited about AR & spatial computing and kinda jumped the gun a bit if you ask me. But this was no “Oh no the gamers wont buy it because of the quest or the index etc., quick rebrand it as a spatial computing device”
This stuff is going to fundamentally change how we interact with technology in the next 100 years but apple adapting things when they had their kinks worked out and are ready for a broad audience made it a confusing product coming from them.
That’s my thought too. The Vision Pro is more Newton than anything it’s compared to today. I’m sure that there will be echoes of it in some piece of tech in the next 10-15 years, but it’s not the right device for the right time right now for most people.
That’s what I mean though everyone understands VR to be a gaming peripheral first and foremost. Apple then came in to that market with a non-gaming focused VR headset (sorry AR special computing headset) with no obvious practical application.
What am I supposed to do with it it can’t game but it also can’t do anything else. I literally can’t even watch YouTube videos on it. I can watch VR videos on my phone with a piece of cardboard yet this several thousand dollar device from Apple can’t do that. So why would I buy it?
Yeah absolutely. Baffles me too. Wo knows, maybe cook just let his nerdy side get a little bit too excited and forgot to think about customer value.
But I gotta be honest, (even as a non apple user) apple throwing their weight behind this shit makes me feel hopeful that at some point people will feel enticed to actually solve problems with the tech. Im biased though as you can probably tell (◔‿◔)