About 40% of Americans have cut back on streaming services in the last three months because of financial concerns, according to a recent report
Americans are quitting subscription streaming services in droves as the cost of living continues to climb, a recent report has found.
Streaming services such as Netflix and Hulu have become increasingly popular in recent years, but Deloitte’s 2026 Digital Media Trends report, released late last month, shows how Americans are getting frustrated over the cost to have their favorite movies and TV shows at the click of a button.
“As the cost of everyday essentials like food and housing remain high, many consumers are reevaluating their budgets and cutting back on nonessential expenditures,” Deloitte said in its survey results. “At the same time, prices for media and entertainment services continue to climb.”



Jeez, the local bands in your area must be LIT to be charging that much.
On any day of the week, one can find open mics, local bands, comedy shows, etc from locals that are usually free with a drink in my city and neighboring cities. @[email protected] was simply suggesting the popularity of these types of entertainment may rise as everything else gets more expensive. They weren’t even saying it’s popular again NOW as you clearly interpreted.